How to Payment Gateway Integration for e-Commerce Websites?
Online shopping is a common phenomenon nowadays. More and more individuals prefer buying goods and services online from the comfort of their homes. With people favoring online shopping, given the comfort and convenience, e-commerce is budding at a significant pace. For successful e-commerce, the owner has to take into consideration a range of factors. That being said, payment gateway is one of the most important factors that contribute to a successful e-commerce website. Integrating an unrivalled payment gateway guarantees a safe and secured payment experience to the customers.
The following are the factors that an e-commerce owner might take into consideration for a successful e-commerce endeavor.
- The Gateway Choice: Gateway choice must be determined before integrating payment gateway. Typically, there are two types of payment gateway- hosted and integrated. While hosted payment gateways redirect the customer to the payment processor’s platform, an integrated payment gateway connects to the e-commerce website directly through the API provided by the gateway.
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- e-Commerce Platform Compatibility: The eTailer must take into consideration whether the payment gateway determined is supported by the e-Commerce platform or not.
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- Determining the Payment Service Provider (PSP): PSP as a virtual cashier for the e-Commerce website connects the banks and external payment networks. Since it forms the single gateway for an e-Commerce website that allows multiple modes of transactions, it is crucial to determine and choose the PSP which is reputed and trusted by users.
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- Determining Payment Options & Billing Support: There are different payment gateways accepted across the globe. Before integrating the payment gateway, eTailers must figure out the most favored payment option of their target audience and ensure that it extends billing support for subscriptions and memberships.
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- Gateway Fees: It is important to evaluate the gateway fees that have to be borne. Essentially, it is advisable to find a gateway that has reasonable fees per transaction.
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- Security & Support: Since payment gateways entail transactions with external networks and banks, eTailers cannot compromise on the security of the payment. A payment gateway must have proper encryption on payment pages, have secure API’s and solid authentication procedures. eTailers should also offer ready and accessible support if the payee face any issue.
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In course of time, consumers are purchasing big-ticket items and making high-value transactions online to purchase everything under the sun. By the end of 2022, as huge as 5,411,354 US dollars are expected to be spent by consumers on e-Commerce websites. e-Commerce is clearly no longer a petty business. The statistics solidify the need to provide safe and secure digital payment opportunities that mitigate purchase barriers and bolster sales for your e-commerce.
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