The Essential Email Marketing Strategies
It is no more a passing trend that social media is the most sought-after digital marketing platform to promote a brand or business. But do we know the key player to any marketing strategy? It is email marketing! Scores of responsive emails are created by the best email marketing companies in India for serving effective marketing goals. If done rightly, the process is 40 times more effective than social media and one of the most influential channels of business communication.
The inbox of average consumers roils with scores of emails & marketing messages. Research has shown that over 10 billion emails are sent to leverage sales annually by email marketing agencies in India. So how does your stand out from the noise? In light of the email marketing strategy 2020, here are the top five email marketing tactics to engage customers successfully & drive better results:
1. Send Welcome Emails
First impressions can either do wonders or get you crushed. Set a good impression of your brand in the customer’s mind by sending Welcome/Introductory emails. Educate the readers about your goals & services in a nutshell. This is the one-time opportunity to build a personal relationship with the customers & improve their engagement with your brand.
2. Write Engaging & Creative Emails
To get more eyeballs on your email, send engaging emails that rapidly steal the customer’s attention. Avoid lengthy emails that tend to be irrelevant & dubious. Try to keep the content short and crisp with a story-telling approach. Develop natural voice & make the readers feel that you are interacting with them in person & genuinely have something to offer.
3. Stress on Personalized Emails
Slice up your customer-engagements & drive increased sales by connecting with them on emotional lines. Instead of sending generic emails, send personalized emails to your readers by addressing his/her first name. Use the customer data & create personalized messages not only to promote your brand but also to greet them on special occasions. This is a strong tactic to improve the open rates by 16% as customers feel connected with you personally.
4. Optimize Mobile-Friendly Email Campaigns
61% of the emails are opened on a mobile device. In order to drive maximum sales to optimize your email campaigns for mobiles. Make & implement email designs that do not compromise with user quality regardless of the device or screen used.
5. Send Segmented Emails
Reaching the target audience can make your email marketing successful. When your email campaigns become segmented on the basis of location, age, gender, past purchases, buying preferences, & education level, you only attract the relevant customers. 39% of the businesses have experienced improved open rate & greater customer retention by segmented email campaigns.
Also, read our previous blogs
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2. The Essential Tips To Start A Career In Social Media Marketing
