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How To Sell Your Products On Instagram

Why Instagram is the best online marketing tool in 2020

Instagram is a very popular photo and video sharing social network platform run by Facebook Inc. More than a billion users use this platform for personal and business communication and also to advertise on Instagram. In India also this platform has earned huge popularity. People use this platform for sharing visual content like photos and videos.

Though most of them use Instagram for personal purposes, there are many business users all around the world and the number is ever-growing. We will look into some Instagram statistics and their relevance with business and selling your products on Instagram later in this article.

Instagram is a great platform for your business also. If you are selling some product or trying to sell or brand some know-how or maybe running a consultancy then you are likely to find Instagram a great place for market campaigns and brand promotions. Many businesses all around the world post pictures of their products and attract potential leads and customers.

Even Instagram is very useful for converting your prospects to leads and even to convert your leads to confirm customers. There it does not end. You can create fans and promoters for your products or services. Thus you can remarket and also create brands over this platform.

Now let’s see some interesting but convincing figures and facts that made Instagram a great tool and space for business.

 

Why Instagram is a Great Platform for Selling Products

Well, let us see some reasons which can give us the motivation for using Instagram for our business and selling our products and services through the Internet.

As I have already said, Instagram already has on average more than a billion users all over the world each and every month. Thus you can imagine the possibilities of reach of your product and consultancy offering through Instagram all over the world. India has an average number of 120 million users every month.

And the US has 140 million. So if you can even reach a very little fraction of this number of users then you may not expect to have much trouble to promote and brand your product or service.

The platform of Instagram is quite active also. More than 63% of users log in at least once every day. Thus there are huge chances to attract the notice of a great number of users. It is said that more than 200 million Instagram users visit at least one business profile daily. So you can see the power and reach of this media platform in the social media and internet world.

Instagram’s potential advertising reach is more than 850 million and may reach 1 billion in the coming days. So you can see your chances to reach positive leads and prospects and sell products on Instagram. It is predicted that Instagram will earn about $12 billion or more as advertisement revenues in 2020.

These are some of the current Instagram statistics. You can expect more impressive statistics in the coming years as Instagram is in the cycle of growth. So if you can take the advantage of it now, then you can expect even bigger advantages in the future.

But for leveraging the power of this social media platform and using it efficiently to sell products and services on Instagram you need to learn and follow certain guidelines and strategies. I will now discuss some of them. Though the list is not anyhow exhaustive, it can give some ideas to you. The total subject of marketing and selling your product on Instagram is hard to fit in an article and can make a book.

 

How to Advertise Your Products on Instagram

Before selling you need to know how to advertise a product on Instagram. Let me discuss that in brief.

1. Habit of posting about your products

you need to develop a habit of posting your products on Instagram on a regular basis. Many people do post pictures and videos of their products but much in a random pattern. They do not do it in regular frequency, at a regular time interval, and with a proper marketing intent. You have to fix your marketing intent first.

When you have a product then try to figure out the most possible buyers for that product and their characteristics. Then accordingly you need to plan your marketing strategies. Time and frequency of featuring your product is one such very important strategy. Fix the frequency of featuring a product every week.

Preferably do it on the same days and same time of the week every week. Then your audience will get aware of that and they will also make a habit of visiting your profile for more information about your product on the very same day and time every week.

2. Make stories for advertising your products on Instagram

Making stories on your products is a very important step for marketing and advertising a product on Instagram. How can showcase the process and dedication you spend behind the creation of your products. In the case of services, you can show the process, methodologies, and philosophy behind it. You can use Instagram Stories for more highlighted story content. Stories you can post on regular intervals with fixed days of the week. It can be just like the episode format. This will create more interest with your customers.

3. . Make a good product profile for advertising it on Instagram

Making an attractive product profile is important. Choose images and videos of products very meticulously. Show all variations of a product and all associated stories and views. Make this profile for each product you have got to advertise on Instagram. Besides individual pictures and videos, you can feature multiple products under a single frame with a flat lay. This will make it easy for customers to recall and associate different needs and respective products available with you.

4. Create and share tutorials on your products

You can create tutorials on the ways people can use your product and advertise it on Instagram. This will increase interest, confidence, and a better user experience with your customers.

5. Share testimonials

You can collect testimonials of your favorite customers with pictures and videos and post them on Instagram. That will become a great advertisement for your product on Instagram. People will feel more confident to buy and use your products.

6. Customer interaction through Instagram

You should encourage customer interaction on Instagram. More live interactions will create a reliable customer relationship and service profile. Also, you can select some remarkable and interesting interactions to advertise on Instagram. In the long run that can serve as a real-life FAQ session to new customers.

So this is a basic outline of how you can effectively advertise and sell your product on Instagram. More and more interesting articles on marketing and selling on Instagram will be published from time to time…so please stay in touch and keep following our blogs.