HOW TO OPTIMIZE MARKETABLE CONTENT – WEBSITE CONTENT OPTIMIZATION TIPS & GUIDE
Only having a website is not going to get your job done. Whether a business website or be it a personal website, there must be some purpose of the website. To meet that purpose you have to reach the right people, and for that you have to get your website visible and good ranked in search engines like Google.
There are many SEO companies in Kolkata, and I would not say that you obviously need the best SEO company in Kolkata, but I will stress that you should attempt to get help from as best the SEO company in Kolkata as your budget permits at maximum. But why is that so? And also how will that happen? Read on to know all these answers and much more….
Content is very important if you want to make your website useful and favorite to your visitors. When you launch a website then there must be a plan or aspiration that your website will be visible in the first page of popular searchings like Google, etc. Then after it gets visible there, internet surfers will enter your website by clicking the URL link in the SERP (Search Engine Result Page) and thus become your visitors.
Next thing that turns to be important is what you have got in your website to give to the visitor. Otherwise the visitor would not stay much time in your website and return back to the search page for entering some other website.
Thus you can lose great opportunities to create new customers for your business or create new audiences for your website who can turn into valuable readers of your writings.
This is not a desirable condition for you and you must not have made that website by spending money, time and other resources for this to happen. So where is your website lacking?
Why must you need a professional help?
In one word you are lacking the right guidance. This area of content generation, content publication, content marketing and overall content management is a job of high expertise. There are many top online marketing companies in Kolkata, who can help you in this regard.
But it will be much better if you know about it before taking the help. This will, on one hand, make you confident and on the other hand, let you cooperate with your content consultant even better for reaping much positive and beneficial results.
Keywords are the First Point of Content Optimization
Content optimization starts right from the writing of the content. Contents should be very informative, precise and easy to read and comprehend. They must be interesting as well. The presentation should be reader friendly with defined points and highlights, title and subtitles.
Examples and case studies make things more interesting and easy to understand. Use them as frequently as possible. There are many such rules of content writing and associated grammar and semantics discussion of which are beyond the scope of the present article.
But beyond everything in the content, keywords play the most crucial role for visibility in the search engine and getting ranks in the search engine result page (SERP). So here I will write a few words on keywords for your information on the topic.
Before writing the content you have to plan the content subject, the title, structure of the content, length of the content and so on. But seldom we give much thought on who are the target readers of the content. We take it granted that, as there will be a content, so there will be some readers.
But in the digital world the search engines play very important roles to funnel valuable readers to the content in different websites. And the number of websites with readable contents now counts into billions.
Whatever niche you will be writing on, you may find millions of content related to that on the internet, globally. And unfortunately most of them are not even visible in any search engine thus do not have any major source of new readers.
So just having content on the website is not sufficient in the digital world. Your content has to be visible in the search pages of popular search engines such as Google. Then only people will find that easily.
So when you are writing marketable contents then you have to think about who your customers or readers are. Then you have to figure out what words or phrases, or what is technically called the keyword, they will be most possibly using to search your content. For that you need to research the keywords.
There are plenty of tools in Google and all other major search engines. There are many good free to premium third party tools for performing keyword research.
Once you have found which keywords are to be used most for finding articles like yours then you have to include them sparingly throughout your content very naturally and seamlessly.
Using too many keywords will send some signal of foul play to search engine algorithms, but using too less will not create any benefit for your article and most possibly it will be never found to read by the readers. It is good to use two to three keywords in a content with each not more than 2-3% of word count.
It can vary depending on the natural distribution and content flow. But any desperate attempt to synthetically include too many keywords in an article can attract a negative score with the search engine algorithms and even penalty in some cases.
Keep following our blogs for more articles and eBooks on content writing in future. More in-depth insights on content writing and content marketing are to come and in the process. Please subscribe to our email-list so that we can make sure that you never lose even one of our new releases. We will send you notifications of our every new release right in your mailbox. Thanks if you are already subscribed
